

Presentation
Paulo Rezende is CSMO (Strategy and Marketing) of the Hub, CEO of Uprise Creative Agency and member of the Executive Board of the NGO being directly responsible for NEDS. Paulo began his career in communication, moved to the area of people and management and today is a specialist in neuroscience applied to human behaviours, which in short, is a mixture of the previous ones.
Specialties
Within this "middle pillar" between People and Management and Marketing their specialties navigate in Branding, Employer Branding, Storytelling and human development. His performances range from theory such as training, consultancies and projects to the hand in direct production.
Paulo is also a Sexologist and Psychotherapist and puts his training in the field through NEDS supporting people within the theme of diversity and inclusion.

Behold, in the month of August another little carioquinha is born screaming in the hospital. Public obviously. The only thing I inherited at birth is the SUS card. I grew up on the outskirts of Rio, separated parents, hunger, little money, domestic violence, complete combo. But despite all the chaos that this life has given me, I managed to survive, I learned to create resources.
My curiosity about everything along with my constant escape from real life made me an intelligent child and a ruthless teenager. I studied everything a little. Photography, music, aesthetics, yoga, meditation, acupuncture.
Today my specialty is to understand the functioning of the human mind, how it tends to perceive the world and how people and companies can combine what they mean by what people want to hear. After going through some journeys in multinationals and some (many) formations I realised that the classic way of approaching these themes was outdated and that I would have to "create" this path in my midst. And here we are! Me telling a story, you reading, a company running successfully and a feeling that all the madness so far was worth it. Although I am a dramatic artist (the right would be pessimistic) by nature I still carry in me a desire to make this world less complicated, that people do not have to go through what I went through.
That's me! In fact, this is an excerpt from the whole soap opera, but you can already get a glimpse of it.
-PF Rezende, Aka Prato Feito
Although it seems impressive to many people, it was chaos. I studied almost everything as a self-taught, going through libraries and later the internet and it took a long time before I had the minimum of money to spend. Of course I didn't know how to spend, so even then it was difficult. I literally lived for a long time an excerpt from my favourite poem. In Shakespeare's "The Menestrel" there is an excerpt
That says: Learn that it doesn't matter where you've already arrived, but where you're going, but if you don't know where you're going, any place is good.
It actually worked. Somehow following the madness of my ADHD and my teenage obsession with collecting diplomas I arrived at a place where all things supported each other. Although apparently distant, my orbit has always been one: people.

My Story
I imagine that everything you have read so far has knotted your head, so let me know that it will get worse. I think that until today no one has been able to follow and process my story while I tell without needing moments of "calm, calm, calm. Come back that part that I didn't understand" and honestly, I can't judge. It's a lot, a lot of paths and little time. Even I'm amazed at how much happened, who's listening. But no more rolling, let's go back to Rio de Janeiro in 1997.
